Cookie Policy

What are cookies?

Cookies are tiny text files generated by the website, which are then downloaded and stored on any internet-enabled device, such as your computer, smartphone, or tablet, when you access our homepage. Your browser utilizes these cookies to transmit data back to the website during each subsequent visit, enabling the website to identify the user and retain their preferences (such as login details, language preferences, and other settings). This enhances the user experience by simplifying future visits and making the site more beneficial to you.

 

What types of cookies do we use and why?

We utilize various types of cookies to operate our website. The following cookies may be stored in your browser:

  1. Mandatory and performance cookies: These cookies are essential for the website's functionality and are placed on your device upon accessing the website. They are primarily set in response to actions you take, such as adjusting privacy settings, logging in, or filling out forms. These cookies facilitate convenient and comprehensive website usage, aiding users in efficient navigation and personalization. While these cookies identify the user's device to track website visits, they do not gather additional personally identifiable information. You can configure your browser to block or notify you about these cookies, but certain site features may become unavailable. These cookies do not retain personally identifiable information and remain on the user's device until the end of the session or permanently.

  2. Analytical cookies: These cookies gather data on user interactions with our website, such as identifying frequently visited sections and commonly used services. The collected data is utilized for analytical purposes to comprehend user interests and enhance website usability. If you opt out of these cookies, we will be unable to monitor site performance or recognize when you visit. Third-party cookies may be employed for analytical purposes and remain on the user's device as determined by the third-party cookie provider, ranging from one day to permanently.

  3. Marketing and targeting cookies: These cookies track user interactions with our website to identify popular sections and frequently used services. Prior to consenting to all cookies, Snow only collects anonymous data regarding website access. The collected information aids in understanding user interests and improving webpage usability for analytical purposes. Permanent storage on the user's device is typical for these cookies.

  4. Third-party cookies: Our website employs third-party services, such as analytics services, to assess website popularity and usability. Information on these cookies and their privacy policies can be found on the respective third-party websites. All data processed through third-party cookies is handled by the relevant service providers. Users retain the right to opt out of data processing by third-party cookies at any time.

For instance, we may use Google Analytics cookies to gauge user interaction with our website content, collecting data on unique visits, returning visits, session duration, and website actions. Additionally, Facebook pixels may be utilized to track user actions on our website, including visited pages, Facebook IDs, browser data, and more. Data processed through Facebook pixels is employed to deliver interest-based ads on Facebook and assess cross-device conversions and user interactions with our webpage.

 

How to manage cookies?

Upon visiting our website, you will encounter an informative statement regarding the use of cookies and will be prompted to provide consent for non-essential cookies, including performance cookies. You have the option to delete all cookies stored in your browser and configure your browser settings to block future cookie storage. Instructions for preventing cookie storage and managing existing cookies can typically be found by clicking the "help" button in your browser. Please note that adjustments to browser settings must be applied individually for each browser used.

Should you wish to withdraw your consent for cookie storage, you can delete all stored cookies in your browser and adjust your browser settings to block future cookie storage. Again, instructions for managing cookies can be accessed via the "help" button in your browser. It's important to update settings for each browser used. However, please be aware that by not allowing certain cookies to be stored, you may experience limitations in accessing all features and services offered by Snow’s website.

To separately opt out of sharing website activity with Google Analytics, you can install the Google Analytics opt-out browser add-on, which prevents the sharing of information about your website visits with Google Analytics. For the add-on and additional information, please visit: https://support.google.com/analytics/answer/181881.

Additionally, if you wish to opt out of interest-based behavioral advertising, you can utilize one of the following tools based on your region. It's important to note that these are third-party tools that will store their own cookies on your devices, and Snow does not oversee or take responsibility for their Privacy Policies. For more details and opt-out options, please visit the appropriate link based on your location:

 

Other Technologies

Web beacons, also known as "clear GIFs" or "web pixels," are small graphics with unique identifiers utilized to track browsing activity. Unlike cookies, which are stored on a user's computer hard drive, web beacons are embedded invisibly on web pages.

These 1x1 pixel GIF files, known as web beacons or "clear GIFs," can be concealed within other graphics, emails, or similar content. While they serve functions akin to cookies, they remain imperceptible to users.

Web beacons transmit various data to a web server, including the user's IP address, the URL of the visited website, the timestamp of the web beacon's viewing, the user's browser type, and any previously stored cookie information.

By employing web beacons on our webpages, we can identify users' devices and analyze user behavior, such as responses to promotional content.

This data remains anonymous and is not linked to any personal information stored on the user's device or within any database. Additionally, we may utilize this technology in our newsletters.

To prevent the use of web beacons on our webpages, users can utilize tools such as Webwasher, bugnosys, or AdBlock. Similarly, to prevent web beacons in our newsletters, users can configure their email program to refrain from displaying HTML content, or they can read emails offline.

We assure users that without explicit consent, we will not use web beacons to surreptitiously collect personal data or transmit such data to third-party vendors and marketing platforms.

Changes to Cookie Policy

We retain the right to modify this Cookie Policy. Any alterations or additions to this policy will become effective upon publication on our website.

By continuing to use our website and/or services following changes to this Cookie Policy, you signify your acceptance of the updated terms. It is your responsibility to regularly review this policy to stay informed about any modifications.

 

Contact Details

Should you have any inquiries regarding your personal data or this Cookie Policy, or if you wish to lodge a complaint about our handling of your personal data, please reach out to us via email at shop@neopets.com.